4 cryptocurrency exchanges and buying and selling platforms confirmed that they haven’t positioned a Tremendous Bowl advert in statements to Crypto Slate this week.
Coinbase, which aired an commercial throughout Tremendous Bowl LVI in 2022, mentioned that it will not achieve this this 12 months. A Coinbase spokesperson wrote:
“Whereas we’re extremely happy with our first nationwide advert, which debuted finally 12 months’s Tremendous Bowl, we received’t be showing on this 12 months’s sport.”
The inventory and crypto buying and selling platform eToro, which additionally marketed throughout final 12 months’s occasion, mentioned that it will not promote this 12 months. It emphasised its digital presence as its purpose for declining to promote. A consultant for eToro mentioned:
“[We] had no plans to promote on this 12 months’s Tremendous Bowl. We’ve at all times been dynamic in our advertising method. We’re multi-channel with a powerful concentrate on on-line.”
Binance, in the meantime, criticized the concept that crypto companies ought to promote through the occasion. Patrick Hillmann, the corporate’s Chief Technique Officer, wrote:
“We’ve by no means run a Tremendous Bowl advert as a result of we don’t consider it’s an acceptable automobile to introduce new customers to crypto …. In contrast to a light-weight beer or a brand new automobile mannequin, lots of training must be accomplished with new customers earlier than they need to take into account investing in crypto.”
Hillmann went on to say {that a} 30-second advert spot is “not an excellent use of sources” and that such a promotion can appeal to customers with out correctly highlighting dangers.
Kraken mentioned that it will not promote through the occasion. A spokesperson wrote:
“We’re not promoting at Tremendous Bowl LVII. We’re at all times trying to find inventive methods to deliver Kraken into the forefront of client’s minds, however proper now we’re centered on strategic execution.”
That consultant mentioned that Kraken is “emphasizing methods to do proper by our purchasers” by security measures, buyer help, and repair enhancements.
Crypto Slate additionally reached out to Crypto.com, Robinhood, Gemini, Binance.US, Grayscale, ByBit, and Blockchain.com. These firms didn’t return a response.
A report from the AP on Feb. 6 first urged, with out citing any firm statements, that no crypto buying and selling platforms had scheduled Tremendous Bowl advertisements this 12 months. 4 crypto firms reportedly got here near arranging an advert deal however withdrew throughout November’s market crash. It’s nonetheless unclear which companies have been amongst these potential advertisers.
Final 12 months, 4 crypto firms — Coinbase, Crypto.com, eToro, and the now-defunct FTX — marketed throughout Tremendous Bowl LVI on Sunday, Feb. 13, 2022.
This 12 months’s Tremendous Bowl LVII will happen on Sunday, Feb. 12.
