Key takeaways:
- Blur might be airdropping almost $300 million price of BLUR tokens to NFT merchants
- Loyal customers can anticipate a much bigger minimize of the BLUR rewards
- With 85% of the market share, Blur controls a lot of the NFT buying and selling quantity
Blur has overtaken OpenSea and different NFT rivals in latest months
Blur, a quickly rising non-fungible token (NFT) market that launched final October, introduced yesterday a large airdrop awaiting its loyal customers. In line with the official Twitter publish from the Blur workforce, Blur customers will obtain 300 million BLUR tokens in an upcoming airdrop. Given BLUR’s value of roughly 1 greenback, that implies that roughly $300 million might be distributed amongst those that’ve used the NFT market previously.
The upcoming airdrop is part of the launch of Season 2, which can convey a number of modifications to how “loyalty” is calculated. The idea of “loyalty” was first launched in Season 1, which completed with the launch of the platform’s BLUR token final week.
The underside line is easy: the upper the loyalty, the larger the minimize of potential airdrop rewards. Blur is incentivizing customers to maintain their loyalty at a most degree with three distinct propositions.
Firstly, the corporate has mentioned that the “solely technique to keep 100% loyalty” is to listing NFTs via Blur. Secondly, customers that don’t have listings on some other NFT market get a most loyalty rating.
Lastly, the workforce has said that the “itemizing rewards might be as massive as bidding rewards.” In different phrases, “The extra you listing, the extra your earn.” The workforce additionally said that they’d be trying to forestall any occurrences of customers attempting to recreation the system, similar to itemizing NFTs at unrealistic costs or itemizing lifeless collections.
Blur has overtaken all different NFT marketplaces by way of buying and selling quantity previously 90 days. In line with a Dune Analytics dashboard, Blur managed over 85% of all quantity as of February twenty first, with OpenSea coming in second with a bit over 10%.
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